Making profit out of your blog or an online store is not possible until you are getting ‘targeted’ traffic. Simple getting traffic is not enough, ‘targeted traffic’ is a real value for any website. You might be thinking how traffic vs targeted traffic can make a difference? I will try my best to explain this with a simple example.
Let’s suppose you have a business website where you are offering your SEO services for the webmasters in Cambridge. If your website is getting daily 1000 visits with the keyword “How to do SEO”, you might believe that it is a very good traffic. But believe me, you can’t get good sales with this traffic. Because those 1000 visitors are not looking to hire someone like you to provide SEO services, they come to your website to learn about SEO. So these 1000 visitors can hardly give you any sale although they are related to the same field.
Whereas if you are getting only 50 to 100 visitors a day who came to your website by searching the keyword “Hire an SEO Agency in Cambridge”, then you can get daily orders from your website for SEO services because these 5o to 100 visitors are interested in hiring an SEO Agency and they are not willing to learn the SEO.
So this is a basic difference, in the first case, 1000 visitors were ‘traffic’ but not the ‘targeted traffic’ because they came to your website for some other reason while in the second case, you will get hire by some good company by just getting 50 to 100 visits, because it was ‘targeted traffic’.
Now the question is why do you need to hire an SEO agency for your website? The answer is very simple; a professional SEO agency or a freelancer can provide you ‘targeted traffic’ as they know the full details of search engine optimization and they are expert in getting the visitors for the most relevant pages.
Though you can also do SEO on your own, and if you want to do so, you can learn few search engine optimization techniques from different online blogs. If you have spare time then you can spend some time in learning SEO techniques from various online blogs like one I have provided in above link.
But if you are running a business, then your total concentration should be on your business, and rest of the work, like the development of the website and Search engine optimization of the website should be done by the professionals to get best results.
So, if you really want to increase your sales then you need to get ‘targeted’ traffic to your website that should be interested in your services and for this purpose, the best way is to hire a good SEO agency.